Millennials may have come of age with iPhones and the Internet, but when it comes to quality skincare, 25-34 year olds have it rough. Face creams are often lacking in skin refining ingredients – and thus do little to slow the early signs of aging – or chock-full of chemicals and anti-aging actives, which may prove damaging to young and healthy skin. So, when it comes to getting glowing skin, what's a millenial to do?
Well, according to Japanese cult beauty brand Shiseido, skin can't function in absence of "ibuki," or inner strength. In a perfect world, a millennial's complexion would be flawless, but the reality of a millennial's life in 2013 (and that of her skin) is much different: we live in a fast-paced era of now, now now, and the stress of a demanding schedule can lead to flare-ups, bouts of dry and oily skin and rough patches that even the grittiest scrub can't remedy.
Shiseido targets the skin issues most commonplace among millennials with its new skincare line Ibuki. Comprised of two cleansers, three moisturizers and an eye cream, Ibuki offers a range of options for the skincare-conscious consumer. Each product in the line is formulated to ward the skin against external aggressors like pollution, the sun and late nights at the office – all of which busy 20- and 30- somethings simply can't avoid.
Plus, the Ibuki line is Shiseido's most inexpensive offering by at least ten dollars a pop. Clearly, the skincare brand knows its way into a 20-something girl's heart, skin and wallet. Not too shabby, if you ask me.
What's in the line?