H&M designer collabs have always been pretty epic: from Karl Lagerfeld to Marni, Alexander Wang and more recently, Erdem, the collections are always super covetable (and usually snapped up in minutes). We especially love when H&M partners with a notably extra designer, because seriously, when do you have the chance to get your hands on the more-is-more aesthetic of Versace or Kenzo? So we’re thrilled that the fast fashion giant is partnering next with Moschino, (the Italian fashion brand spearheaded by Jeremy Scott), and known for its irreverent, pop-art meets streetwear vibe.
In typical Moschino fashion, the partnership was revealed via an Instagram Live call between Gigi Hadid and Jeremy Scott at the annual H&M party at Coachella in California and broadcasted to the world via @HM. Few details about the collection have been revealed, other than its name (dubbed “Moschino [tv] H&M”), but we’re expecting a throwback to the heyday of MTV in the 1980s and its signature graffiti style. Scott and Hadid were both outfitted in the first looks from the collection, and swathed in heavy gold chains, an old-school track suit, a CD-printed shirt dress and major quilted leather heeled boots (also dripping in chains).
Is it just us, or are we getting Cardi B meets Linda Evangelista vibes?
“MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world,” says Ann-Sofie Johansson, Creative Advisor, H&M.
The campaign will have throwback elements, too, judging from glimpses of grainy video featuring style muses the Beckerman sisters posted yesterday on the brand’s Instagram. Per a press release: “The MOSCHINO [tv] H&M campaign is a radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover – a captivating new “zapping” experience for the digital world.” Colour us intrigued.
Expect to see collections for men and women, along with accessories, and other surprises (!) too. But you’ll have to wait a while to snag the goods: the collab drops in stores and online November 8.
