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The Story Of

THE STORY OF is a monthly 29Secrets column that takes a deep dive into the history of legendary beauty products and iconic fashion moments. Written by award-winning writer Christopher Turner, the popular long-form essays weave meticulous research, interviews, rumours and facts into an easy-to-read, informative and entertaining story. No matter how much you thought you knew about the featured style icons or beauty products, Christopher will surprise you with insightful tidbits.

The column has earned multiple accolades since its launch, including a Silver at the 2021 Canadian Online Publishing Awards and Gold wins in 2022, 2023, and 2024, followed by another Silver in 2025—all in the Best Blog Column/Videocast/Podcast category.

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THE STORY OF: Marilyn Monroe’s Iconic “Happy Birthday” Dress

The sheer, glittering dress dazzled and scandalized back in 1962 when Monroe sang her unique version of “Happy Birthday” to President Kennedy and a crowd of 15,000 well-wishers.

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THE STORY OF: High Heels

For better or worse, the high heel is womankind’s most public footwear. But what if we told you that high heels were originally made exclusively for men?

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THE STORY OF: Jackie Kennedy’s Pink Chanel Suit

Learn the story behind Jackie Kennedy's pink Chanel suit, one of the most iconic, and tragic, outfits of all time.

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THE STORY OF: Yves Saint Laurent’s Le Smoking

Designed by Yves Saint Laurent in 1966, the Le Smoking tuxedo initially faced criticism for its minimalist, androgynous style, yet went on to pave the way for suiting…

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THE STORY OF: Le Labo’s Santal 33

Since the fragrance is trending (yet again), here’s the history of fashion’s favourite cult fragrance, Le Labo's Santal 33.

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THE STORY OF: The Iconic Black Givenchy Dress Worn By Audrey Hepburn In Breakfast At Tiffany’s

The oh-so-memorable “little black dress” is considered one of the most iconic clothing items of the 20th century…but there’s a little twist to the story.

Beauty The Story Of

THE STORY OF: Queen Elizabeth I And Her Toxic White Makeup

When the iconic queen died at the age of 69, she had lost her hair and most of her teeth. Was the cause her poisonous white makeup?

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THE STORY OF: Marilyn Monroe’s White Halter Dress

In the decades since the release of The Seven Year Itch, the flirty white dress has become synonymous with Marilyn Monroe’s image.

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