Whether you're typically a fan of pink or not, there's no question that the bubblegum millennial shade has carved a space for itself and has no plans on going anywhere. It's super-Instagrammable and gives a hint of femininity to any look. Add a little more of it into your makeup bag with these products that can be as subtle with the shade or as in-your-face as you want.

No, it may not be pink once applied, but there’s a variety of new fragrance launches that come packaged in bottles that show off this blushed shade, like Viktor & Rolf Flowerbomb Bloom ($120). Of course, the included perfume makes a great addition to your collection, but the pretty bottles don’t hurt (and will add an extra dash of rose to your Insta feed)..
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