Whether you're typically a fan of pink or not, there's no question that the bubblegum millennial shade has carved a space for itself and has no plans on going anywhere. It's super-Instagrammable and gives a hint of femininity to any look. Add a little more of it into your makeup bag with these products that can be as subtle with the shade or as in-your-face as you want.

When it comes to eyes, you have the option of playing things a little on the softer side or going bold and really embracing your love for millennial pink. Pink shadow has very much been on trend lately, and with a selection of shade variations and finishes it’s easy to find one that will work with your desired look and skin tone. Start off light with a soft pink shadow (like Colour Pop Pressed Eye Shadow in On The Fence, $5 — their Pink Collection is a great place to start) and add in more colour until you hit a level that you’re comfortable with.
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