Latest

Product Of The Week: twenty/twenty beauty Visionary Eye Shadow Sticks – Rich Neutrals

We’ve always been glasses girls, so we’ve never really had the benefit of twenty-twenty vision. Well, until now, and with

How ‘Succession’ Should End: Options By Me

After four glorious seasons, Succession will take Logan’s advice and officially fuck off, and frankly it’s a testament to how

How To Wear The ’90s Supermodel Hair Trend

By Alison McGill Flippy, layered butterfly cuts and voluminous blowouts are all the buzz this spring—we love a big hair

6 New Books To Read This Spring 2023

Spring is almost here, and with the change of seasons comes a host of new books lining the shelves, ready

THE STORY OF: Barbie

THE STORY OF: Barbie

In March 1959, a doll named Barbie launched onto the American toy market, and would go on to become one

Product Of The Week: L’Oréal Paris Prime Lab 24H Primers

We’ve been priming like pros for years. Applying a layer of our favourite primer over top of our face moisturizer

Here’s What I Want From Zellers 2.0 (Also… Resurrect These Brands, You Cowards!)

I spent at least half of my young, shopping life frequenting Zellers. As a tween, it was a mecca of

Getting Married? This Is Your Complete Wedding Skincare Guide

By Alison McGill The wedding boom rolls on in 2023, and if you’re getting married this year, you are likely

Digital Lavender: What The Colour Of The Year Says About Movements, Style & Wellness

It’s the first rule of fashion; the trends you see reflect the times. Skip a history class, and watch a

Oscars 2023: The Best Beauty Looks

The Oscars are back in full force and the stars brought their A-game to the carpet. The beauty looks ranged

More From 29Secrets

Recent Stories

Newsletter Signup

Get the latest in beauty, style, and wellness—straight to your inbox.