Kendall Jenner Teaches Us How to Go Viral in New Estee Lauder Video

Estee Lauder spokesmodel and Harry Styles’ alleged girlfriend, Kendall Jenner, stars in a new video promoting the brand’s launch of their Sumptous Knockout Defining Lift and Fan mascara ($31 at Hudson’s Bay and Sephora). The mascara has a fiber-rich formula and clump separation brush, that delivers full and fanned out lashes. Housed in a sleek, black matte vial, it mixes of two carbon black fibers that shape and extend each lash “ resulting in intense, black lashes.

Kendall shows us how to be a “knockout” with tips on going viral in the new video that premiered on YouTube today. Watch below for Kendall’s tips:

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