How to Embrace the Blue Beauty Trend

Treat it as a neutral

The number one thing we took away from our conversation with McKay on the blue beauty trend: Don’t be afraid! Personally, I view blue as a neutral, says McKay, adding, We see it in nature everywhere from the sea to the sky and since most of the world has brown eyes, blue can be a beautiful brightening shade to contrast brown. Likewise those with blue eyes can achieve a very monochromatic effect when wearing blue makeup on the eyes as McKay (a blue eyed beauty herself) does. The key to making blue makeup work is to wear one to two focus features rather than a full face of makeup.