This September, the deliciously sweet Chloé© Eau de Parfum will be represented by the equally sweet face of Dree Hemingway. Coty is pleased to announce that the model/actress just signed on to the upcoming advertising campaign, and we agree that she fits perfectly with the brand’s vision of femininity.
One of the top selling perfumes out there, Chloé© is all about natural femininity, independence, free-spiritedness, and modernity. Who better to encapsulate these values than the fun and flirty yet bold and chic Dree Hemingway? The floral fragrance’s notes of pink peony, lychee, and freesia align with the freshness and elegance that Hemingway herself embodies through her effortless beauty.
Hemingway’s work on both the screen and the runway demonstrates her unique combination of classy sophistication and urban attitude. These qualities shone during Hemingway’s catwalk appearance on the Chloé© runway in Paris this past March, making her a particularly appealing candidate for the perfume’s next campaign.
Chloé©’s creative director Clare Waight Keller expressed her excitement in acquiring the model, stating that Hemingway completely embodies the Chloé© girl’s spirit and attitude. Her radiant beauty and personality express everything I wanted to convey with the fragrance. It is her incredible ability to be elegant, nonchalant and spontaneous all at once that is both modern and charming.”
The classic fragrance has been a popular favourite for many celebrities, including Madonna, Cameron Diaz, Katie Holmes, Emma Stone, and more. Hemingway herself has a special attachment to it, which is why she is so honoured to be the next brand ambassador. She says, It is a brand that has been part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with Chloé© into the world of fragrance.
Hemingway made her modelling debut in 2009 for Givenchy. The following year, she landed her first perfume advertising campaign with Salvatore Ferragamo. Since then she has had campaigns with Chanel, Gucci, Valentino, Jean Paul Gaultier, and more. Her silver screen debut came in 2012 with a lead role in the provocative film Starlet.
Hemingway follows previous Chloé© campaigners Clé©mency Poé©sy, Chloé« Sevigny, Anja Rubik, and Suvi Koponen. President Geoffrey de la Bourdonnaye says that Chloé© is “very proud to collaborate with Coty and to welcome Dree to the Chloé© family.” We have no doubts that her gorgeously captivating face will keep the sublime intoxication of Chloé© Eau de Parfum alive.
