By Alison McGill
Nude lipstick is never off our beauty radar, but M·A·C Cosmetics has just vaulted it to the top of our 2025 must list thanks to a gorgeous new lipstick lineup expertly curated to complement every skin tone.
The legendary brand has just dropped M·A·C Nudes, a collection of 20 nude lip shades that look amazing on everyone. There are some new nudes, and many fan favourites, with hues ranging from cool toned beiges to rosy-peach nudes and rich chestnuts. The beauty of nude tones is you can choose to wear them in ways to suit your mood of the moment. Reach for softer lipstick shades to create a paired back, natural look; when you want an ultra-glam vibe go for richer, deep nudes.
Over the company’s 41-year history, we’ve come to expect nothing less than big, bold messaging from M·A·C Cosmetics, and for M·A·C Nudes they have assembled a diverse, all-star lineup of pop culture personalities. Martha Stewart, Julia Fox, Odell Beckham Jr., indie music breakout star Beabadoobee, and reality TV star Tiffany “New York” Pollard are part of the brand’s “I Only Wear M·A·C” campaign, which is all about stripping down and celebrating your boldest, most authentic self.
“We wanted to ignite a conversation that extends far beyond beauty,” says Drew Elliott, M·A·C global creative director. “By bringing together a bold lineup of cultural icons who are unafraid to speak the truth we’re proving nudes are not just about blending in—they’re about standing out and sparking pop-cultural chaos.”
Of her star turn in the campaign, Martha Stewart—who wears M·A·Cximal Sleek Satin Lipstick in the iconic shade Fleshpot—says she totally aligns with the philosophy behind this collection. “I’ve always believed beauty should enhance your confidence, and M·A·C Nudes do just that,” says Stewart. “They’re elegant, bold, and trust me, they stay put—even during a little kitchen mischief.”
The M·A·C Nudes lineup also includes three nude lip liners including a new ‘90s-vibe shade Cool Spice, plus a tawny-toned, six-pan eye shadow palette. It’s available to shop now in stores and online.
All photos courtesy of M·A·C Cosmetics.
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