Beauty Panel Review: Positively Nourishing Moisturize Shampoo & Conditioner

The best time to test a moisturizing shampoo? The middle of a frigid Canadian winter, of course! Our Beauty Panel put Aveeno’s Positively Nourishing Moisturize Shampoo and Conditioner (available at drug and mass merchandiser nationwide, $8.99 each) to the test in our latest review. Clinical results have revealed that 92 percent of women’s hair looked healthier, showed improvement in management and felt more moisturized when using this combo, so we decided to see if our results were the same. Read on to hear what each of our experts thought of the formula that promises to absorb more moisture and clean hair like never before.

Bahar Niramwalla, Beauty Expert and On-Air Personality

I had vowed to myself on January 1, 2015, I was going to give up the blow-dryer, toss the flat iron and only wash my hair max, twice a week, to start bringing it back from a dry, brittle state to a healthier place. When I failed on January 2, by some divine intervention, Aveeno's Positively Nourishing Moisturize Shampoo and Conditioner landed on my desk. Claims of bringing my hair "back to life" coupled with ingredients like wheat germ oil and oat proteins swirled in my head during the trial period of three washes I committed to give this stuff a real chance. The results are definitely smoother, softer hair but without the lackluster look that some moisturizing hair care often delivers. No heavy residue, no flyaways, just healthier hair than when I began the year. Although I'm still trying to put down the styling tools, I'm feeling much more confident that washing with this combo is putting my hair in a happy, hydrated state to take all the damage I know I'll keep throwing at it.

Stacey Brennan, Beauty Vlogger

Like most people I suffer from dryer skin and hair in the winter months and am always looking for ways and products to help with that. I was so happy when I started using the Aveeno Positively Nourishing Moisturize Shampoo and Conditioner. This light weight duo leaves my hair feeling smooth and fresh without feeling weighed down with product. The shampoo lathers really nicely, and does a great job at removing any oil buildup and products from the hair.  The conditioner is just thick enough to feel like I give my hair a treatment every time I wash it. My hair is easier to comb out and doesn't get staticky after I dry it, all signs of a perfect duo to me. I would definitely suggest giving them a try!

Christie Ressel, Editor of

As a blonde, my hair is brittle, dry and over processed. I'm constantly on the hunt for shampoos and conditioners that with any luck will “bring life back” to my locks. I recently tried the Aveeno Positively Nourishing Hair Care Collection and can't sing its praises enough. The set not only smells amazing, but they create a very soft, luxurious lather when you rub these products onto your hair. My hair felt softer immediately and wasn't a struggle to brush after I got out of the shower (a huge win for someone with long, dry hair). I also noticed that my hair held a beautiful shine after I washed and styled it. Nothing but great things to say about these products!

Kimberly Lyn, Writer and Fashion Blogger of

I am the worst when it comes to buying shampoo and conditioner for my hair; I don’t pay attention to what brands I use to wash my tresses because they all look the same to me.  As long as they’re not too expensive and laden with perfume I’ll use just about anything; bad, I know, especially when in the winter my locks and scalp become as dry as the Sahara Desert. Lack of moisture has always been an issue for my hair and when I was asked to test Aveeno’s Positively Nourishing Moisturize Shampoo and Conditioner I was game. The description on the bottles say you’ll notice differences in your hair in just three washes, but I saw and felt a dramatic change after just one wash! Crazy, I know. The composition of the shampoo and conditioner is not too runny or heavily scented – the Aveeno peeps got it just right – and when I dried my hair it was much softer, shinier and, most importantly, hydrated thanks to its Active Naturals Wheat Complex, a blend of wheat germ oil and wheat protein that targets and strengthens damaged hair. The price for this magical moisturizing product is just $8.99 per bottle; in the words of TV game show host Bob Baker, “The price is right.”

Anne T. Donahue, Writer and Comedian

The good news: I went into this thinking, "Oh cool! New things to try!" The better: During the week I tried said things, I got struck down with a doom-cold, which left me looking like the Hill Witch, but far worse and less beautiful (30 Rock reference — don't leave me hanging, friends).

So I used the shampoo (which was fine), then the conditioner — which (allow for collective gasp) was better than fine. My hair didn't look like straw when I blow-dried it. I didn't feel like the conditioner disappeared as soon as I brushed my hair. AND BETTER YET: I could actually get a brush through my hair after I removed it from DIY towel-hat. We did it, everyone. I still look like the Hill Witch, but a more beautiful one.

Sara Koonar, Editor-in-chief of

Winter is a struggle for my beauty routine. Take summer’s products and add a dozen new serums, masks and moisturizers. The heat that blasts through our office (we have very big windows/very little insolation) dries out my scalp and skin to a state that is beyond repair, or that’s what I thought. I’ve been itching my scalp since the chill began in November and I can say that since I’ve added Aveeno’s Positively Nourishing Moisturize Shampoo and Conditioner to my routine I haven’t had even the slightest itch. Not only does it smooth out my tresses, making brushing and styling easier, my hair didn’t get greasy within 24 hours like it usually does, which makes this my new go-to shower combo. Also, at a recent event I was receiving compliments at how my hair shined, which has not been an adjective I’ve heard when describing my hair in too long.  

This post was brought to you by Aveeno. The opinions expressed herein are those of the authors and are not indicative of the opinions or positions of Aveeno.


Tags: Aveeno, beauty panel, Hair, review, shampoo

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