Our beautiful Mother Earth is on the decline and, unfortunately, the sad truth of the matter is, the beauty industry is partially to blame. Cosmetic companies don't always do their part to keep products clean of nasty chemicals and harmful synthetic ingredients. In light of the growing green movement, we're seeing more and more brands develop pure and natural eco-friendly beauty products. Green is totally the new black. So if you're interested in adopting a clean and conscious lifestyle to help better the health of yourself and your planet, you'll definitely want to give your makeup bag an overhaul with these five eco-chic beauty brands.
Josie Maran
Founder Josie Maran got a firsthand scoop on the beauty industry’s lack of high-end natural products during her modelling career, so she took it upon herself to develop a skincare and makeup line that delivers “luxury with a conscience.” Gentle and non-toxic, her products have an exceptional moisture factor, given the fact that the majority of them feature argan oil as the primary ingredient. Try one of her personal favourites, the Vibrancy Argan Oil Foundation Fluid ($55).
