In the U.K., the term "drugstore" doesn't exist as formally as it does in the States and Canada. In jolly old England, they call Boots and Superdrug, stores akin to CVS or Shopper's Drug Mart, "the chemist's." Thanks to the world of beauty blogging, where you're able to see products from both sides of the pond, drugstore beauty brands have become understood and acknowledged, no matter what side of the Atlantic you're typing from. What we don't get on this side, though, is the U.K.'s fresh approach to affordable cosmetics. With that, we've compiled a list of three of our favourite British beauty brands that ship internationally in case you're not planning a London getaway anytime soon.
Makeup Revolution
Makeup Revolution is a drugstore brand in the U.K., very popular among beauty bloggers, with a huge arsenal of makeup and beauty products available starting at just £1.
The brand often not-so-subtly pays homage to department store brands such as Too Faced and Urban Decay. Their Iconic palettes being a nod to the Urban Decay cult favourite Naked palettes. Despite offering mid-high quality dupes for other brands, they do offer a range of their own strong products. One such example is their new Fortune Favours the Brave palette. There are 30 gorgeous eyeshadow shades from neutrals to smoky purples, blues, greens and greys give you a good idea why it’s so popular, and the perfectly reasonable price of £9.99 (or about $20 CAD) explains why it’s been selling out. Plus, standard shipping is only £7.95, making it easy to add this beauty blogger fave to your stash.
