Zendaya is celebrating 130 years of the Louis Vuitton’s everlasting monogram with a high-profile ad campaign, captured by photographer Glen Luchford. The new campaign with Zendaya one part of a year-long brand celebration of the monogram… The French luxury house will be dropping monogram-centric campaigns throughout 2026, depicting how it translates across its signature handbags.
Upcoming anniversary ads are set to feature Catherine Deneuve, Liu Yifei, and Hoyeon, each paired with a defining Louis Vuitton bag. In the first released campaign, Zendaya is dressed in a pinstripe vest and trousers and pays tribute to Louis Vuitton’s iconic Speedy bag.
The Speedy was originally launched back in 1930 as the “Express,” inspired by the rapid transit and travel of that era. Designed by Gaston-Louis Vuitton as a smaller, everyday version of the Keepall duffle bag, the “Express” (later renamed Speedy) was originally designed as a compact piece of soft luggage, initially produced in a 30cm size. The bag didn’t get the LV monogram treatment until 1959, but today it seems almost impossible to imagine it without it. Decades later, the Speedy continues to be a go-to style for those on the move, while the LV monogram itself has remained a tried-and-true marker of the brand, whether classic or reinterpreted.
According to Louis Vuitton the campaign is less about the history of the monogram, and more about how it exists in the world and the role it plays in people’s lives. The emphasis of the campaign, the brand said in a press release, is to “highlight the personal narratives of global celebrities” relating to the monogram, which remains as much a status symbol today as it has over the past century.
In the accompanying video, directed by Roman Coppola, Zendaya enters as herself—a modern fashion muse—with an equally-relevant print and purse by her side. She delivers an animated monologue to “my Speedy,” saying: “With you, I feel something familiar—like a reflection of my own instinct for velocity. Maybe that’s the attraction, the shared connection of speed, not waiting, just racing together into what comes next.”
Of course, this isn’t Zendaya’s first LV ad. She has been a Louis Vuitton ambassador since 2023 and has starred in numerous campaigns since.
