This week, H&M announced a new unisex denim collection, Denim United, which will combine elements of men’s and women’s collections (think: fabrics and silhouettes) to create a sustainable collection for every person.
“It is very natural for us to launch a unisex collection as fashion is constantly evolving and changing,” said H&M spokesperson Marybeth Schmitt via press release. “Today we see there are no boundaries in democratic style. Fashion should always be inclusive.”
As for what the line itself will include? H&M says to look out for oversized cuts and casual mix-and-match pieces including jackets, overalls and slouchy shorts. They’ll be a slew of washes available, and all materials used are sustainable (as mentioned), including organic and recycled cotton.
The line will launch on March 23 and you can pick it up online (and only online), so there.
And look: this is great. Unisex and all-inclusive fashion collections are an awesome step in the right direction. But guys, all fashion is unisex, BTW. Like, any person can wear any piece at any point. Gender is a myth and an increasingly outdated concept — especially when it comes to style and means of self-expression — so any item from any store can and should work for whomever chooses to wear it. (Like, hi: I know dresses are “traditionally” for women, but also that’s a rule made by a man, so . . . what the hell? If a dude wants to wear a skirt, that skirt is for a dude — you know what I mean?)
So look. I am all here for lines opening up conversations about abolishing gender lines (because holy shit, how are they still here?) but at the same time, let’s take a breath and remember that literally all lines and collections and pieces are unisex because you — the wearer — gets to decide what they are. Everyone could always buy sustainable slouchy shorts. Everyone could always wear work jackets. Clothes are whatever we say they are. And they are for whoever wants to wear them. So haul ass to whatever store you want to pick out the shit you feel best in.
Thank you this has been a post.
