OMG we’re reliving our best childhood moments with the launch of The Body Shop’s new Dewberry Body Butter.
What’s a Dewberry you ask?
Only the best, juiciest, berriest, sweetest and tartest, most nostalgic scent to hit our senses in a very long time.
Launched in 1988 and beloved through the ’90s, Dewberry was a fruity, flirty and maybe just a little rebellious perfume oil (and bath bead, bar soap, shower gel, body mist and body lotion). Replete with a burst of juicy, blackberry notes softened by delicate florals, it smelled and felt youthful and optimistic—which it was and so were we—making it the perfect fragrance during an era that was all about self-expression and feel-good fun. Affordable, long-lasting and cruelty-free, Dewberry represented a generation’s coming-of-age story and we applied it 24/7. Sigh. Memories.
Well guess what?! Dewberry is back in Body Butter formation (and Hand Balm, Shower Gel, Body Mist and Perfume Oil) and we can’t put it down.
Rich and ultra-creamy in texture, the Body Butter is deeply moisturizing and super appealing with its mauve-purple colour and iconic scent. Loaded with shea butter, prized for its essential fatty acids and vitamins, it intensely conditions the skin softening rough and dry areas immediately. Cocoa butter helps create a protective layer to seal in hydration and improve elasticity. Community Fair Trade almond oil works to soothe and smooth, leaving us feeling supple and comforted, while glycerin, a powerful humectant, draws water into the epidermis to help maintain lasting moisture.
Massage it generously onto clean, slightly damp skin post-shower to lock in hydration and let that juicy-sweet scent linger all day long. Trust us: one swipe and you’ll be instantly transported back to your happiest ’90s memories—or maybe, it’ll be the beginning of new ones.
The Body Shop Dewberry Body Butter, $26 for 200ml (Hand Balm, $10 for 30ml; Shower Gel, $13 for 250ml; Body Mist, $18 for 200ml; Perfume Oil $33 for 13ml), all available online at www.thebodyshop.ca and at The Body Shop stores.
