When Gucci introduced its Flora scarf for Grace Kelly in the 1960s, the Italian fashion house unknowingly created an emblem that would become one of its most enduring signatures. The print’s vibrant garden of blossoms and delicate greenery has since inspired fashion collections, accessories and, of course, an entire line-up of Flora fragrances, including its latest eau: Gorgeous Gardenia Intense.
The floral woody musk parfum opens with a burst of bright, sparkling Italian mandarin that overflows with a cheerful energy. Notes of creamy gardenia soon take center stage, it’s lush and velvety petals lending a heady and intoxicating sensation. A touch of hedione follows, bringing a jasmine-like lightness that softens and illuminates the floral bouquet. When the scent finally settles, warm sandalwood wafts forward, adding a smooth, polished and earthiness that grounds the fragrance. The overall effect is vibrant and sensual, yet effortlessly elegant and graceful all at the same time.
And it’s all captured in a heavy glass flacon wrapped in vivid fuchsia and printed with Gucci’s now iconic Flora pattern, giving it a refined and modern feel. The structured silhouette is topped with a simple gold-toned cap to add a subtle sense of polish. The outer box packaging follows the same design, extending the Flora motif to reflect both the perfume inside and the long-time brand’s reputation for absolute luxury.
Gucci Flora Gorgeous Gardenia Intense EDP Intense, $180 for 50 ml, $246 for 100 ml, available online at Shoppers Drug Mart.
