Valentine's Day is only special if you make it so. You can easily downplay its importance and pass it off as just another day, or you can get hyped and make an event out of it if that's what you want. If you're choosing the latter option, however, sometimes you need to up your game in subtle ways to keep up with the excitement.
You can try something new with your makeup, of course, or you can opt for a fancy new little black dress, but if you're truly looking for an indulgence that you can use over and over to make any date night special in the future, it's smartest to go with a sizzling new scent. Amp up your olfactory signature and watch it change the whole mood of the evening: here are some powerful new fragrances that can help get you there.

If you’re seeking to balance sultry with chic, you’d do well to consider Elizabeth Arden’s Always Red ($85). Red plum and passion fruit cleanse the olfactory palette to begin with, and a tinge of blood orange carries the scent into its ultimate iteration: an even blend of tangy red amber, bracing mahogany and sweet praline and rose. This complex concoction is exotic and best left to those with enough personality to balance its own brazen scent; just like the colour of its bottle, it’s best suited to those who are as daring and audacious as a black-to-red ombre.
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