You guys. It’s happened. Joe Fresh beauty is now available at Shoppers Drug Mart, and coming with it is an awesome selection of new products for spring. Yup, get excited.
The offshoot of our favourite chic-comfortable-affordable fashion brand has been around for a couple years and has slowly but surely garnering attention for its budget-friendly beauty buys. And while some brands pride themselves on offering products that perform the way they’re priced (read: cheap), Joe Fresh offers serious bang for your under-20 buck. (Plus: the new Illuminating Primers are actually what highlighter dreams are made of.)
So, without further ado, here’s the new spring collection.