High-fashion designer Karl Lagerfeld provided a glimpse into his new online-exclusive clothing line in a brief video.
The fashion pioneer, best known for being the creative director of Chanel, offered a sneak-peek of the line at a technology conference in Paris on December 7. Lagerfeld confirmed that the brand will be offered exclusively online, on luxury retail site Net-a-Porter.
The name of the line will be none other than Karl. While somewhat predictable, it certainly gets straight to the point. It was only a matter of time until his distinguished name literally became a brand of its own.
Net-a-Porter founder, Natalie Massenet, says the line will be more affordable than the designer’s typical haute couture. Lagerfeld has a keen eye for social media’s influence on fashion, and says he’s making the most of technological innovations.
The limited edition Karl collection will consist of about 70 items, featuring sweaters, dresses and even biker jackets. Prices will range between $80 CAD and $625 CAD. The collection will be available online for four weeks, set to go live on January 25.
This isn’t the first time Lagerfeld has sewn a few strings together to create an affordable fashion collection. This past August, the designer collaborated with the American department store Macy’s to assemble an inexpensive capsule collection. He also designed a limited edition line for H&M back in 2004.
What do you think of Lagerfeld’s latest promo video? Would you be inclined to purchase one of his affordable designs?