British singer Jess Glynne is partnering up with international sportswear brand, Bench. And their goal is to collaborate style and soul together.
This is perfect timing with the new release of Glynne’s debut album with her single “Hold My Hand.” She plans to perform exclusively at Bench’s official grand opening of their Munich showroom on April 29.
The 25-year-old artist gained world acclaim in Clean Bandit’s song Rather Be, winning her a Grammy award plus three nominations at the BRIT Awards. She also laid down powerful vocals for Route 94’s house track My Love.
Glynne’s soulful touch to EDM and house music was the perfect platform to lead into her latest collaboration with Bench. The brand is a well known in the urbanwear community and has come a long way since its inception in 1989 as a skate and BMX go-to. It can only evolve more with its addition of the R&B singer and her Londontown upbringing.
The new campaign will be launched this Spring.