Music festivals seem to be as much about the fashion as they are about the music. This is even more true for Coachella, the Californian festival that has somehow created its own fashion category that finds itself somewhere between resort and spring collections. H&M is one of the retailers that people flock to when looking for their bohemian festival looks, and as a sponsor of the festival, it seems only natural that they would launch the H&M Loves Coachella collection.
The collection will be available in 350 stores throughout North America and online starting March 19, and worldwide starting March 26. With prices ranging from $4.95 to $49.95, the collection will include items for moth men and women. Naturally, H&M Loves Coachella will include lace tops, rompers, graphic tees, crop tops and wide-leg pants for women. The men's collection will include graphic tees and shorts.
“Coachella is one of the most anticipated music events in the country, and this collection gives fashion and music lovers the opportunity to be a part of it," said a spokesperson for H&M.
In addition to the collection, H&M will host a pop-up shop on the grounds at Coachella during both weekends in April, where it will also offer attendees a few interactive experiences. For those still hoping to snag a ticket, the retailer will be giving away all-expense-paid-trips to Coachella throughout March in stores and through their social media channels.