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Coach Gets An Overhaul

Written by Anne T. Donahue

A new CEO and a new direction

Coach is gearing up for some big changes, or so it seems.

According to Vogue UK, Victor Luis will become the company’s new CEO in January — taking the place of Lee Frankfurt — just in time for Coach to re-launch itself as a “lifestyle brand.”

Evidently, Frankfurt (who’s been the CEO for over 30 years) is jazzed.

“This is an exciting day for Coach,” he said. “It’s a result of a several-year succession process, which has led us to Victor Luis. I couldn’t be happier with the appointment. I’m looking forward to being tied at the hip with Victor during this transition process.”

And what a transition it will be! Coach US will be completely rebranding over the next year, which will see the label going in a new direction. In January, it was announced that this “lifestyle” era will see women’s apparel and a ready-to-wear line. However, a footwear line will come first, then the clothes, with jewellery and watches quickly following.

2013 looks to be a big year for Coach! But will Gwenyth Paltrow still be the campaign star? (Dun, dun, dun…)

http://29secrets.com/wp-content/uploads/gwenyth_0-150x150.jpg Anne T. Donahue Daily Whisper ,,,,,

Coach is gearing up for some big changes, or so it seems.

According to Vogue UK, Victor Luis will become the company’s new CEO in January — taking the place of Lee Frankfurt — just in time for Coach to re-launch itself as a “lifestyle brand.”

Evidently, Frankfurt (who’s been the CEO for over 30 years) is jazzed.

“This is an exciting day for Coach,” he said. “It’s a result of a several-year succession process, which has led us to Victor Luis. I couldn’t be happier with the appointment. I’m looking forward to being tied at the hip with Victor during this transition process.”

And what a transition it will be! Coach US will be completely rebranding over the next year, which will see the label going in a new direction. In January, it was announced that this “lifestyle” era will see women’s apparel and a ready-to-wear line. However, a footwear line will come first, then the clothes, with jewellery and watches quickly following.

2013 looks to be a big year for Coach! But will Gwenyth Paltrow still be the campaign star? (Dun, dun, dun…)

annetdonahue@gmail.com Author 29Secrets

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