Navigating the world of primers can be a daunting task for a beauty newbie, but it shouldn’t be. Primers “ for face, eye shadow, lip or mascara “ prep the surface of the area you are applying makeup to, ensuring you get longer wear and better results. Primers also come packed with super ingredients to help with all sorts of beauty concerns; they hydrate, smooth, colour correct and/or mattify.
Why do you need a mascara primer? Two words: Volume and conditioning!
DIOR Diorshow Maximizing 3D Triple Volume Plumping Lash Primer ($37 at Hudson’s Bay and TheBay.com) transforms lashes. The primer includes an oil serum that improves lash thickness and curl. With just one coat you can increase lash volume three times and your curl by a whopping 90 percent. Plus, the white primer reveals the optimal colour of mascara for a bolder and more intense pigment. You can wear it alone while you sleep to condition your lashes or under your Diorshow mascara for mega volume.
Need to see it to believe it? Visit The Bay and try the Lash Maximizer Challenge. Apply the primer to your right eyelashes. Apply your regular mascara to the left eyelashes and on top of your right eyelashes with the primer. You’ll notice the increased volume of the lashes on the right eye.
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DIOR Diorshow Maximizing 3D Triple Volume Plumping Lash Primer, $37 at Hudson’s Bay and TheBay.com
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